It is no surprise that organic site visitor trends are showing that site entry via mobile devices has been well on the rise over the past few years. Many of us see these mobile search share reports and understand that mobile definitely has to be a part of our overall SEO strategy. If those reports don’t convince you, take a look at your "By Device Category" breakout in Google Analytics to better understand how frequently your site users are entering via a mobile device.
Being privy to several Google Analytics accounts within the last few years, I see sites showing that between 15 and 40 percent of all site organic traffic is entering the site either through the mobile device category or via tablet devices. From a usability standpoint, we have to understand that mobile often provides a much different experience to our end users. What has peaked my interest recently is how much Google has been seeming to point to paying attention to your mobile SEO and usability. As I have said a hundred times, if Google provides you with segmented data or a tool offering, there is considerable weighting being given to this.
What Tools Has Google Given Us for Mobile SEO?