A study from BrightEdge suggests that brands could be losing out on traffic and conversions due to badly implemented mobile sites.
Even if you've decided to "go mobile," you may be losing an average of 68 percent of smartphone traffic. Why? This is a result of incorrectly implemented mobile solutions, BrightEdge says, and new data coming from the company shows that 27 percent of sites studied have some sort of errors with mobile implementation.
BrightEdge's Mobile Share Report looks at the various types of mobile solutions – responsive design, dynamic serving, and separate mobile URLs – to see which configuration has the most errors associated with it, and how that affects important outcomes like rankings and traffic.