Sunday, January 4, 2015

comScore reports a strong finish for online holiday shopping

The last day to buy online before Christmas has passed, so comScore is closing the book on the season. The final result? $48.3 billion in revenue which is a 15% increase over the same period last year.
Things were already looking great leading up to Free Shipping Day.  Monday, Dec. 15 andTuesday, Dec. 16 were both billion dollar days. Free Shipping Day (Thursday, Dec. 18) pushed consumers to spend $926 milliononline.
Total for the final week (Dec 15 – Dec 21) was $5,817 million. That’s 18% growth over the same period in 2013.
Here’s the comScore chart for the entire season:
ComScore Holiday 2014 Last Week

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