Monday, January 5, 2015

High street vs. online

One quarter of British consumers won’t use the high street for Christmas shopping

YouGov online research asked respondents to name the different methods they have used or plan to use for Christmas shopping: 25% are not planning to visit any physical stores this year but shop online using their desktop (25%), laptop (43%), tablet (20%) or smartphone (16%). 
Only 2% expect to conduct any Christmas shopping over the telephone.  Across the Akamai customer base in the UK and Ireland, mobile devices have accounted for 52% of observed traffic this holiday season, with desktop devices accounting for 48%. 
Additional findings from the online YouGov survey include:
  • 86% of respondents will shop online over the festive period.
  • 43% of respondents say they will do most online shopping between 1st and 25th December.
  • 28% said that they will have done most of their online shopping in November, with 32% of women stating this compared with 23% of men.
  • Concerns about cybercrime rise broadly with age and over three quarters (77%) of respondents aged 55+ are likely to stop using an online service or retailer if they had seen media reports stating a site had been affected by cybercrime. 65% of respondents in general are fairly or very likely to do the same.
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