Tuesday, January 27, 2015

Search and social advertising spend increases

Kenshoo released its Search and Social Snapshot: Q4 2014, highlighting strong performance of digital marketing during the final quarter of 2014. 

  • Advertising spend in search increased 15% quarter-over-quarter (QoQ) and 14% year-over-year (YoY), while ad spend in social increased 32% QoQ and 33% YoY.
  • Paid search impressions increased 11% QoQ but decreased 4% YoY
  • Paid search clicks increased 14% QoQ and 8% YoY
  • Paid search click-through rate increased 2% QoQ and 11% YoY
  • Social impressions decreased 32% QoQ and 79% YoY
  • Social clicks increased 16% QoQ and 10% YoY
  • Social click-through rate increased 70% QoQ and 430% YoY

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