For a long time Google has dominated direct-response advertisers' online budgets by being able to
show a direct correlation between clicks on its ads and purchases on brands' sites. But recently Facebook has been making inroads into Google's territory. Now the search giant is pushing back.
On Tuesday, Google announced new ways for advertisers to buy and measure search and display ads based on whether those ads actually lead to product sales, even if those purchases aren't made immediately. The company also unveiled new search ad formats aimed at direct-response advertisers in the hotel, auto and mortgage provider categories.
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