Thursday, May 7, 2015

How Brands Can Build Loyalty with 'Surprise-and-Delight' Efforts

Many brands are making customer service tactic, commonly called "surprise and delight," far less
random, and in some cases, it's the driving force behind several nationwide, multimillion-dollar marketing campaigns. 

And for some, surprise-and-delight strategies are serving as the lynchpin in a long-term loyalty strategy that's being installed and leveraged across all consumer touchpoints -- social media, brand-sponsored events, in-store experiences, advertising campaigns, mobile marketing and more. 

Two current and prevalent examples that come to mind involve MasterCard and Bud Light. 

No comments: