Thursday, July 23, 2015

Marketing Insights: SoLoMo

In the age of digital, what we call SoLoMo (social, location and mobile) marketing is a very useful
strategy to capture the IWWIWWIWI (I Want What I Want When I Want It) generation, if executed correctly. 

The IWWIWWIWI generation, who are attached to multi-screens with a huge desire to participate in social media, represents a strongly connected digital-based society that opens up a bundle of opportunities for marketers to seize upon for better customer engagement.

Read more here

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