Friday, July 24, 2015

The mobile-first generation rules the world.

Nielsen managing director Stuart Jamieson talked about the Millenial Generation, the demographic considered by marketers as the “mobile-first generation.” Also referred to as Generation Y, the “millennials” demographic is composed of individuals who are 15-35 years old and is considered the biggest single segment in society today.

According to Jamieson, 36% of millennials are chief income earners, 35% of them make all the grocery decisions in households, and 47% of them have a direct influence on brands and products. Moreover, Jamieson stressed, “In order to win the hearts of millennials, marketers should listen and have a conversation with them, craft messages to celebrate the millennials’ desire for distinctiveness, relate to them, support their causes, and get visual with them.”

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