Monday, September 14, 2015

CPG Marketers, Make Room For Gen Z

Generation Z has officially entered the workforce.If you've previously dismissed them as too young to focus your marketing efforts on, it’s time to shift your attention. Not only do they have their own money to spend (a reported $44 million) but they also heavily influence the households they live in. You can no longer afford to ignore them.

Who is Gen Z? If you’re thinking they’re just a younger version of Millennials, think again.

1 comment:

Anil said...

They place great importance on education—the key to their future—and heavily supplement their knowledge with personal learning, relying on technology for answers.