Monday, November 30, 2015

Digital marketing is now marketing in a digital world: Gartner

Digital marketing is now mainstream, and digital commerce is a top priority for marketers, according to a survey of marketing executives by Gartner, Inc. The survey also found that marketing budgets increased 10 percent in 2015, with 61 percent of respondents saying they expect budgets to increase again in 2016.

These findings form part of Gartner's 2015-2016 Chief Marketing Officer (CMO) Spend Survey that included responses from business leaders responsible for marketing — in particular, digital marketing — in 339 large and extra-large companies in North America and the U.K. Respondents represent organizations with more than $500 million in annual revenue across seven industries: financial services, high tech, manufacturing, consumer packaged goods (CPG), media, retail and transportation/hospitality. The survey took place between May and July 2015 and marks the fourth year that Gartner has surveyed marketers on spending priorities and marketing operations.

Marketers say trade partners are holding them back from shifting TV spend to digital

Marketers from some of the world’s biggest FMCG brands including Johnson & Johnson and Pernod Ricard have suggested that their shift in marketing pounds away from traditional channels, namely TV, is being hampered by a lack of education on the effectiveness of digital by the retail giants that buy their goods.

Thursday, November 26, 2015

WIN Consumers with AaramShop's 10000 Grocer Partners

We understand Gupta ji ki family. The place where they make their buying decisions, and cultivate their purchase habits.. is the place, we call – home. Our partner grocer has seen this family and their choices evolve.
No one and we repeat, no one else can boast of a stronger, deeper connect with him. AaramShop is here to be your wingman, to be your partner in impressing Gupta ji ki family!
AaramShop and our 10,000 partner grocers look forward to partnering with your brand, offering the following products:
To know more visit Brand Engagement Center.