Monday, November 30, 2015

Digital marketing is now marketing in a digital world: Gartner

Digital marketing is now mainstream, and digital commerce is a top priority for marketers, according to a survey of marketing executives by Gartner, Inc. The survey also found that marketing budgets increased 10 percent in 2015, with 61 percent of respondents saying they expect budgets to increase again in 2016.

These findings form part of Gartner's 2015-2016 Chief Marketing Officer (CMO) Spend Survey that included responses from business leaders responsible for marketing — in particular, digital marketing — in 339 large and extra-large companies in North America and the U.K. Respondents represent organizations with more than $500 million in annual revenue across seven industries: financial services, high tech, manufacturing, consumer packaged goods (CPG), media, retail and transportation/hospitality. The survey took place between May and July 2015 and marks the fourth year that Gartner has surveyed marketers on spending priorities and marketing operations.


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