Monday, November 30, 2015

Marketers say trade partners are holding them back from shifting TV spend to digital

Marketers from some of the world’s biggest FMCG brands including Johnson & Johnson and Pernod Ricard have suggested that their shift in marketing pounds away from traditional channels, namely TV, is being hampered by a lack of education on the effectiveness of digital by the retail giants that buy their goods.

1 comment:

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