Some of the key points to optimize Customer Loyalty
1. Make them pay
2. Real-time relevance
3. Build better dialogues
4. Points 2.0
5. Beyond the call of duty
In the past we may have just chosen only one of these paths, but a single path does not reflect the whole relationship or the entirety of a customer’s experience with a brand.
These strategies need to be increasingly applied in combination to construct more personalized propositions. Ultimately this will ensure that every customer feels individually recognized, valued, and special.