Tuesday, December 22, 2015

Retailers fail to offer customers smooth checkout

33% of retailers do not offer ‘guest checkout’, and require customers to register before completing the purchase.

Other key findings include: 
  • Customers have to navigate an average of five pages to complete the check-out process.
  • Only 7% of retailers allow shoppers to change product attributes such as colour or size during the check-out process.
  • 38% of retailers only reveal the total cost of the items *just* before the purchase, which leads to many customers aborting the order completely.
  • 59% of UK retailers don’t send basket reminders to customers.
  • 22% of UK retailers only send one basket reminder email to re-engage shoppers.

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