AaramShop in Media
Brand Engagement Center
Monday, December 21, 2015
Shoppers use mobile for best deals while IN Store
41% of shoppers use mobiles to find best deals while in-store
More than two in five Brits – equivalent to almost 22m shoppers – regularly ‘showroom’ by using their mobile devices to check for the better prices while in-store, according to research by EE.
London and Newcastle are the British cities with the most showroomers at 47%, while the practice is most common among those aged 18-34.
The table below shows a breakdown of showrooming by city.
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