Wednesday, December 30, 2015

What's going to happen in Email Marketing in 2016

Some of the Top Trends for 2016

Personalisation
This is a topic that has been on the marketing agenda for the past few years but as yet very few brands have managed to fully deliver on this promise.  
Hopefully 2016 will be the year where we start to see this become standard.  
The step change we have seen is that most companies now have moved away from broadcast to segmented campaigns, but few have managed one-to-one personal experience.

Localisation

This ties into personalisation, but I expect to see much greater use of factors like territory, local language, culture, currency, etc.

Embedded content

In 2015 a lot of marketers have been using animated Gifs, which have generally received a positive response and driven strong engagement / interaction.

1 comment:

Naveen Karma said...

I really like this post and best informative. Thanks for share post.
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