Monday, December 14, 2015

Why China leads the "Online to Offline" revolution?

For a quick definition, one might say o2o is anything digital which brings people to shop offline, in real-world stores.

Beyond pure tech, it’s also a matter of convenience, with the rise of local m-commerce. In sprawling, congested cities where you’re happy to spare a few hours just shopping for basic stuff.

Read more here.

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