Wednesday, December 21, 2016

FMCG Product Sampling: Traditional Instore, Digital & Beyond

CPG/FMCG Brands rely on product sampling as part of their marketing mix for decades. Many Brand Marketers have tried different approaches including sampling at MT outlets, Malls and even digital sampling.

Traditional product sampling methods have always been a chosen method of getting product into the hands of consumers. However there are many challenges like who is actually getting the samples? Will the customer from my target group? Did he like the product and will he buy the product the next time? With traditional sampling, brands effectively lose touch with that consumer the moment they walk away with the product sample. 

On the other hand Digital sampling has somewhat solved the issues but due to high costs and lack of scale make them not a desired solution.

There is now a 3rd and most viable option introduced by a company in India which uses the power of digital, local mom & pop store and neighbourhood marketing to effectively target and sample to the consumers. This type of Hybrid Sampling is extremely scalable, targeted and measurable. Since redemptions and customer details are captured online, re targeting the customer becomes extremely simple.

To know more about this service click here

Monday, September 5, 2016

Recognizing an "Opportunity Gap" for CPG growth

The most difficult aspect of meeting consumer expectations today is, frankly, understanding exactly what they are. Between channel blur, the acceleration of e-commerce and the growing dominance of digital, it is becoming increasingly difficult for CPGs to delineate how best to communicate with consumers, and deliver to them the shopping experience they want – particularly as it relates to leveraging promotions to drive sales.

While declining coupon use has challenged marketers during the last several quarters, there’s no evidence to suggest that shoppers have lost interest in making their budgets go further and saving money on groceries. So, what’s happening with shoppers and promotions? And what does it mean for brands?
According to a Study finds digital coupons (paperless load-to-card and print-at-home) “punching above their weight” and creating a 10x impact in redemption activity relative to their share of overall coupon distribution. While these two methods together accounted for just 0.6% of coupons distributed, they combined to capture 6.7 percent of total coupon redemption volume for the period. In spite of this, manufacturer commitment to digital lags.
The distinct (glaring?) contrast between the increasing impact of digital coupons and the historically low redemption rates for FSIs reveals a significant gap between what shoppers want and what marketers are providing them in terms of offers and ways to save. The way the industry is “talking” to consumers about savings and the way consumers want to be talked to regarding promotions are not aligned.
It’s not unlike what a lot of parents are facing as they try to keep in touch with their children. The “rents” want to talk to their kids on the phone and the kids want to text. Shoppers, through their response rates, are telling CPGs they want a “digital relationship.” (No doubt, some children are sending the same message to their parents!)
So it is within the existing communications gap – by delivering more promotions via digital channels – that CPGs have the opportunity to efficiently and cost-effectively engage shoppers and drive sales in a persistently sluggish marketplace. Shoppers’ demands for easier and faster ways to save on their grocery bills – and their growing engagement with brands that meet these demands – make it incumbent upon CPGs to rethink marketing strategies and reallocate promotion budgets.
By making additional digital content available to shoppers, CPGs will be positioned to reinvigorate sales and build long-term brand loyalty. As a critical component of true omni-channel outreach, digital coupons will engage and activate shoppers at the appropriate campaign level – nationally or retailer-specific – and deliver back to CPG marketers key data and direction for enhanced, sales-driving targeting and messaging.
Employing an intelligent communication mix that is responsive to changes in shopper behavior and aligns with demonstrated media preferences is how CPGs will bridge the current gap, leverage the inherent opportunity for growth – and win.

Saturday, August 13, 2016

GST will help industry in becoming more efficient: CEO, HUL

It is too early to say what the precise impact will be, we have to see what the rate is going to be. It will certainly bring about a level playing field and that is something which we are extremely pleased about. The second important benefit will be that industry will have an opportunity to become far more efficient than ever before. This too augurs very well for the industry.

We are absolutely delighted that GST is moving in the right way. We are also very cognisance of the fact that implementation is going and it is not going to be an easy task. We are talking about a big nation, about huge IT systems. HUL has invested a lot in trying to be GST ready. But it is not just about us. Our suppliers, our customers - everyone has to be ready - and that is a big task.

Read more here

Friday, August 12, 2016

Herbal toothpaste robs MNCs' shine

In a development that may prove India's growing penchant for herbal and ayurvedic products, homegrown companies such as Dabur and Patanjali have robbed market share from top MNCs such as Colgate and Hindustan Unilever (HUL) in the toothpaste category.

This has prompted some of the larger players to launch 'natural' products and price them competitively. Till now, it was only Haridwar-based company Patanjali, which had been playing the low-price card to disrupt the country's FMCG market.

Quoting data from research firm Nielsen, senior FMCG executives said Patanjali has gained market share at the fastest pace by cornering 2.1% of the pie in January-June 2016, compared to 0.5% in 2015. Dabur managed to increase its share to 12% during the first six months of 2016, as against 11.2% in the same period last year.

In comparison, market leader Colgate-Palmolive and HUL saw a decline in their shares.

"Baba Ramdev deserves credit for the explosion in the ayurvedic FMCG space. The amount of viral marketing that has happened over the last one year over Patanjali products is every marketer's dream," said Arvind Singhal, founder of retail consultancy Technopak. "Also, Indian consumers have a lingering mindset that products made by Western companies may have harmful chemicals, although scientifically it may not be true."

Read more here

Britannia focuses on distribution centres, new products to counter weak demand

Britannia is increasing its distribution centres across the country and working on newer products to offset a sluggish demand in the consumer sector which it believes will continue for the rest of the year.

The maker of Good Day and Bourbon biscuits said it added 60,000 direct distribution outlets in the last three months, more in the north Indian states were it has a weaker presence compared to its competitors such as Parle and ITC. As of July, the company has 1.32 million outlets, up from 1.26 million.

"Those numbers give us a pretty good reach. Growth for us in states such as Gujarat, Rajasthan and Madhya Pradesh, except Uttar Pradesh, has been higher than the rest of the country and we are seeing the momentum we want," managing director Varun Berry told TOI. Including the direct outlets and wholesalers, Britannia is present in 4.7 million outlets.

Berry said the company is exploring other segments where it can venture, such as ready-to-eat, breakfast and snacks as part of its innovation. "The R&D centre in Bengaluru is working on this and we will hopefully hit the sweet spot next year," he said.

Berry, who was roped in from PepsiCo three years ago, said he does not expect demand to gather momentum during the rest of the year. That has been evident as a majority of FMCG companies reported low single growth in the recently concluded quarter.

Read more here

Tuesday, August 9, 2016

Sampling in a time-starved world

Product sampling is hardly a new concept in marketing but the process still strains many companies that attempt it. Food products and cosmetics brands have long been icons of sampling but in a time-starved world they are striving hard to find new ways to execute their plans. While the more traditional in-store customer and indirect distributor sampling still prevail, creativity has entered the mix, allowing companies to focus on fresh outlets to run their initiatives. Companies are directly targeting bloggers, trend-setters and looking at even airplanes and cabs to place their products.

Consider Indigo Airlines' sampling campaign for 3M bandages or the one for GlaxoSmithKline's Sensodyne toothpaste. Or an in-flight product sampling campaign for NutriChoice crackers conducted in Jet Airways. Also, when ITC launched Dark Fantasy, it did a sampling exercise with some domestic airlines. Aliasgar Merchant, head, airline business, Global Onboard Partners, an out-of-home, in-flight advertising specialist, says, "In-flight product sampling is popular with FMCG companies as it gives direct access to a captive audience that needs to be engaged. This works really well in low cost carriers (LCC) as they don't serve meals."

What makes in-plane sampling exercise different is the direct access to SEC A-A+ audience (a prime target group for a bevy of advertisers), guaranteed viewership, clutter free environment and direct product interaction. "Unlike sampling in a mall or a retail store, the passenger in the airplane is sitting idle and, thus, it is easier to grab her attention. It is like free samples of juices and energy drinks given to people when they are running," says Mukesh Agrawal, co-founder & head, servicing, The Media Ant, a marketplace for offline media.

But why?

Read more here

CavinKare announces national foray of Karthika herbal shampoo

FMCG conglomerate CavinKare on Wednesday announced the national foray of the shampoo variant of the herbal hair care brand, Karthika.

C K Ranganathan, chairman & MD, CavinKare, said: "The national foray of Karthika Shampoo comes at the right juncture with the herbal products market posing a positive outlook for the coming years. 

With an increase in the penetration level for herbal products across market, we foresee a tremendous growth for our brand, Karthika Shampoo, which already enjoys a greater acceptance in the southern market today. We plan to increase Karthika Shampoo's turnover to Rs 100 crore by 2017."

The newly launched variants are available at Rs 1 for sachets, Rs 10 for 35ml , Rs 40 for 80 ml and Rs 95 for 175 ml bottles.

Karthika has a presence in 2.14 crore households across south India as per IMRB Kantar World Panel's Household Purchase Panel data.

The product was launched in Andhra Pradesh in 2006, followed by subsequent launches in Tamil Nadu, Karnataka and Kerala.

Colgate to battle Patanjali's Dant Kanti with herbal toothpaste Vedshakti

Call it the Ramdev effect. Almost 80 years after Colgate-Palmolive entered the country, the oral care giant is launching an India-focused brand as Patanjali Ayurved threatens to upend the established order in fast-moving consumer goods.  

Cibaca Vedshakti seems to be aimed squarely at the Baba Ramdev led Patanjali, which has challenged the multinational's dominance in the segment with its Dant Kanti toothpaste. While Colgate has been selling herbal variants such as neem and clove in the country, this is the first indigenous brand in the ayurvedic segment for the $16-billion global giant that controls more than half the oral care market in India.  

"In India, the consumer believes strongly in natural ingredients. A toothpaste launching this quarter under the Cibaca sub-brand is Colgate Cibaca Vedshakti," Bina Thompson, senior vice-president at Colgate-Palmolive, said in an investor call on Friday. "The positioning is a toothpaste packed with the goodness of natural ingredients to help keep dental problems away." There is a growing preference for products that are said to have 'natural' ingredients — these now account for 13-14% of the overall toothpaste market.

The Indian unit of Colgate, which historically hasn't had a sizeable presence in this segment, responded to this last quarter, by revitalising Active Salt Neem and launching sensitive Clove toothpaste. These products have a combined share of more than 7% of the overall toothpaste market now. Patanjali, however, objected to the new name, suggesting that it wasn't appropriate.

Read more here

Saturday, July 30, 2016

SOGS 2016: What shoppers buy when they order Cereals & Breakfast

Today we are looking at what women are most likely to buy when they buy Cereals & Breakfast products listed at aaramshop

Path of Purchase: Breakfast & Cereals

Keep watching this blog for more such updates. If you have any specific query or looking for more information please write to us.

AaramCoupon - an infographic.

Friday, July 29, 2016

SOGS 2016: 3 out of 5 items sold with Spices was personal care products

Today we are looking at what shoppers are most likely to buy when they buy Spices & Masalas products listed at aaramshop

Path of Purchase: Masala & Spices

Keep watching this blog for more such updates. If you have any specific query or looking for more information please write to us.

Hindustan Unilever to launch baby care products under Dove brand

Hindustan Unilever (HUL) plans to launch a range of baby care products under its Dove brand in the next few months to challenge the dominance of Johnson & Johnson in the Rs 4,000-crore market, two officials privy with the development said.  

"Several of these products will directly compete with Johnson & Johnson (J&J) and will be their (J&J's) first serious competition in the country," one of them said. HUL's decision is part of a strategy to expand Dove that transformed itself from being just a bathing bar in 1993 to shampoo, deodorants, lotions, body and face wash last decade, the officials said.  

A company spokesperson said, as a policy, it does not comment on market speculations.  

Research agency Euromonitor expects demand for baby and child-specific products to remain high due to a host of factors, including rising disposable incomes, the increasing number of nuclear families in urban centres, rising awareness of baby products, and the expected rapid growth of modern retailers.  

Experts feel the baby personal products category has huge potential as it largely remains under-penetrated despite an estimated 26 million children born every year in the country. "India is under-branded in the baby care category despite high potential and birth rates. There has been low level of innovation and product introductions too," said Devendra Chawla, president, FMCG and brands, at Future Group.  

Read more here

Thursday, July 28, 2016

SOGS 2016: 41% women buy Body cream, lotions & other skin care products while buying Baby Care products

Today we are looking at what shoppers are most likely to buy when they buy baby care products listed at aaramshop

Path of Purchase: Baby care category

Keep watching this blog for more such updates. If you have any specific query or looking for more information please write to us.

Wednesday, July 27, 2016

SOGS 2016: 28% Shoppers buy Snacks with House Hold Cleaning products

Today we are looking at what shoppers are most likely to buy when they buy House Hold cleaning products products listed at aaramshop

Path of Purchase: Household & Cleaning products

Keep watching this blog for more such updates. If you have any specific query or looking for more information please write to us.

ITC to expand Sunfeast Yippee into the atta-based variant

ITC is soon going to expand its Sunfeast Yippee! brand of instant noodles into the atta-based variant and will create a complete portfolio of such products including a multigrain one to build a heath quotient for a category which recently was shrouded in controversy regarding product safety.

The move is also aimed at accelerating the brand to attain the Rs 1,000 crore sales mark this fiscal, two senior industry officials said. This is also in line with ITC chairman YC Deveshwar's plans to focus on health and nutritious food products. The officials said ITC will launch atta noodles next month, which will be priced at around 20 per cent premium taking the competition straight to market leader Nestle's Maggi which recently relaunched the atta variant and Patanjali.

As per last publicly available data, ITC is the second largest brand in instant noodles with around 33-34 per cent market share having gained ground when Maggi was off-the-shelves for few months last year due to a temporary ban by the nation's food regulator. After its relaunch, Maggi continues to dominate more than half of the Rs 2,000 crore instant noodles market.

Tuesday, July 26, 2016

SOGS 2016: 39% shoppers bought Skin Care products while order Laundry Supplies

Today we are looking at what women are most likely to buy when they buy Laundry products listed at aaramshop

Path of Purchase: Laundry Supplies category

Keep watching this blog for more such updates. If you have any specific query or looking for more information please write to us.

Monday, July 25, 2016

SOGS 2016: Only 26% women buy Skin Care products while ordering Hair care products

Today we are looking at what shoppers are most likely to buy when they buy Hair Care products listed at aaramshop

Path of Purchase: Hair Care category

Keep watching this blog for more such updates. If you have any specific query or looking for more information please write to us.

Global Fast-Moving Consumer Goods Packaging Market 2016-2020

Fast-moving consumer goods are manufactured and purchased to satisfy consumer requirements in segments such as food, beverages, pharmaceuticals, cosmetics, and household products. Food products, beverages, and pharmaceuticals need durable packaging to prevent any spoilage or contamination.

FMCG includes non-durable, consumable goods such as soft drinks, toiletries, over-the-counter drugs, and processed foods. These products have a short shelf life because of high consumer demand and rapid deterioration of these products.. 

Other goods like alcohol, toiletries, pre-packaged foods, soft drinks, and cleaning products have high turnover rates. FMCG products are usually purchased through loyalty or from impulsivity; decisions are made often because of brand recognition or price reductions. So it is an industry that is heavily supported through advertisements and promotional events by the manufacturers. Vendors are exploring new outlets and sales locations while traditional retailers have introduced private label brands to capture additional profits.

Technavio's analysts forecast the global FMCG packaging market to grow at a CAGR of 4.4% during the period 2016-2020.

Read more here

Opportunities and Threats to the FMCG Industry in 2021: A Global Executives Survey

Managing rising ingredient costs and the costs of complying with legislative changes will be key to success for FMCG companies over the next five years. Concerns surrounding lifestyle diseases and pollution are increasing among consumers, which stands as an opportunity for companies to maneuver their product positioning strategies for 2021. Furthermore, the majority of executives agree that fresh, natural, and pure marketing claims will remain tried and tested methods for attracting customers.

Key Findings
- Over the next five years, 50% of respondents expect new legislation and regulations will have a moderate impact on their business

- Lifestyle diseases and pollution will be more important concerns for consumers

- Overall, 40% of respondents either agree or strongly agree that there is space in FMCG market to invest in healthy or 'better-for-you' products

- Fresh and Local will be the optimum product positioning for the next five years

- Social media and video sharing websites will be the popular advertising channels for FMCG companies over the next five years

Read more here

Sunday, July 24, 2016

SOGS 2016: What men also buy when they buy Shaving Products

Today we are looking at what men are most likely to buy when they are buying shaving products online

Path of Purchase: Shaving Products Category

What most men are buying:

Personal grooming products including Skin Care, Hair Care & Soaps
Food products including various snacks & cereals

Keep watching this 
blog for more such updates. If you have any specific query or looking for more information please write to us.

Local Brands Command 60% of Global FMCG Shopper Choices

  • Local and regional FMCG brands account for 46 per cent of total FMCG spend in 2015 and over half of FMCG market growth (58%) is driven by local brands
  • Growth not over for global brands: strong performers in the ranking include Colgate (adding the most shoppers to its portfolio), Lifebuoy, Lay’s and Dove 
  • Sunsilk continues to shine, particularly in emerging markets
  • Coke remains the world’s most chosen brand
  • Colgate is the only brand in the ranking with a global penetration over 50%

Local brands are closing in on their multinational competitors, growing value at nearly twice the rate of global brands for the third year running.
This is the key finding of the latest Kantar Worldpanel Brand Footprint report, which today launches its annual Top 50 ranking of the world’s most chosen FMCG brands.
Analysing one billion households across 44 countries in five continents and 300 billion shopper decisions, the study used its proprietary metric – Consumer Reach Points (CRPs) – to discover how many times a brand was chosen by consumers over the course of one year.
Local brands continue to outpace the market: while the total value of FMCG grew by 4.7 per cent in 2015, local players grew by 6.2 per cent. By comparison, global brands grew by 3.4 per cent. Particularly strong in the food and beverage categories, brand choices are dominated by local players in terms of both the number of brands available as well as in the number of times they are chosen. 
Local brands are especially prevalent in Asia, Latin America and also parts of Europe including Spain. Most notable is China – where local brands comprise 75 per cent of shopper decisions followed by Indonesia (61 per cent) and India (57 per cent). The three best performing local brands of 2015 are Chinese natives: Yili, Mengnui and Bright.
Despite this shift, growth is not over for global brands. Within the top 10 brands alone, Lifebuoy, Lay’s and Dove all managed to not only grow CRP, but also move at least one place up the ranking.
The key opportunity area for multinationals is ecommerce, the fastest growing channel, where they currently dominate.
Read more here

Saturday, July 23, 2016

In-home sampling drives acquisition, brand awareness and sales

Whistl offers a unique 'opt-in' in-home sampling format which ensures less wastage by only distributing sample products to consumers who have 'opted-in' to the campaign.
On day one of a campaign branded bags are distributed across target audience households with the 'opt-in' solution. Consumers are invited to leave the bag outside their homes the following morning to participate in the campaign. On day two, all households are checked and sample products are placed where consumers have opted in.
Allowing consumers to trial products in their home environment can produce a strong and sustained uplift in sales and a halo effect across other product ranges. In-home sampling also creates positive brand engagement often resulting in positive social media impact.
Using the Whistl Home Network, dedicated to doordrop media, you can target relevant audiences within a universe of 20 million households.

Read more here

McCann wins global ad account for RB cleaning brand Dettol

McCann already handled Dettol in India, but it succeeds Havas Worldwide in all other markets. Dettol and Lysol are different brand names for the same product family, depending on the market.
RB said that over the last two years, McCann had developed a "powerful" campaign for the brand in India, which had contributed to strong growth in penetration and market share.
The Dettol brand is also performing strongly in the UK. It was worth £71m in UK sales in the year to 10 October 2015 and overtook P&G’s Flash as the biggest surface cleaning brand on the market (Nielsen).
"Dettol and Lysol are iconic brands and the quality of the strategic thinking and creativity we have seen from McCann has been outstanding," said RB executive vice-president global category development, Roberto Funari.
There is some consolation for Havas, however: RB also announced that the group would work as its lead strategic and creative partner for new strategic initiatives.

Read more here

Friday, July 22, 2016

Unilever buys men's grooming brand Dollar Shave Club

Unilever Plc said it has agreed to buy U.S.-based men's grooming brand Dollar Shave Club in a deal that would expand the consumer goods group's catalogue of personal care products.

Financial terms of the deal were not disclosed.

However, Fortune reported citing sources that Unilever is paying $1 billion in cash for the Venice, California-based company.

Dollar Shave Club's turnover is expected to grow to over $200 million in 2016 from $152 million last year, according to a statement from Unilever on Tuesday.

Unilever declined to comment on the report while Dollar Shave Club could not be reached outside regular market hours.

Dollar Shave Club founder Michael Dublin will continue to be the chief executive of the company after the deal that is expected to close in the third quarter of 2016.

The Anglo-Dutch maker of personal care products such as Axe, Dove, and Pond's, is one of the biggest companies in its sector worldwide and competes with other giants like Procter & Gamble Co and Colgate-Palmolive Co.

In December, P&G-owned razor brand Gillette filed a patent infringement lawsuit against Dollar Shave.


Dabur forays into fizzy drinks with 'Real VOLO'

Homegrown FMCG firm Dabur has forayed into fizzy drinks market with the launch of a range of fruit juice-based aerated beverages as an extension of its brand 'Real'.

The new range named 'Real VOLO' will be available in two variants - Cranberry Blueberry and Grape-Blackcurrant in 250 ml cans priced at Rs 40, said Dabur India in a statement.

Commenting on the development, Mayank Kumar, Dabur India Category Head, Fruit Juices and Beverages, said: "We have been witnessing an increase in consumer demand for ready-to-drink beverages that are aerated but not unhealthy. With Real VOLO, we are meeting this consumer demand with a range of fizzy fruit drinks that retain the goodness of the fruits and come without the guilt of unhealthy consumption."

The range will have 20 to 25 per cent fruit juice content, Kumar added.

The company plans to extend this range in the coming months with the introduction of newer variants.

"With the launch of 'Real VOLO', we aim to not only extend brand Real to give our consumers more choices but also make the experience of consuming aerated beverages more enjoyable and nutritious," he added.

Real is a nearly 20-year-old brand of Dabur in fruit juice market.


HUL plans to exit JV with Kimberly-Clark

FMCG major HULBSE 0.36 % plans to exit its 21-year-old joint venture Kimberly-Clark Lever Pvt Ltd (KCLL), which is into baby and feminine care business through its brand Huggies and Kotex.  

HUL, which had formed the 50:50 JV with US-based Kimberly -Clark Cooperation (KCC) in 1995, said the decision to divest its stake in the partnership is part of the company's objective to focus on its core business.  

The board of the company, in its meeting held today, approved "company's intention to divest its shareholding in KCIL to its JV partner Kimberly-Clark Cooperation (KCC)," HUL said in a BSE filing.  

"The above decision is in line with HUL's objective to focus on its core business. KCC remains committed to building the business for the long term in India and growing in its core categories," it added.  

The company further added: "Over the next several months HUL and KCC will work together to define the terms and the future operating model for the business. In the interim, both parties are committed to ensuring that the business operations continue as usual and the transition is smooth." 

Read more here

Thursday, July 21, 2016

Hamdard eyes 1000 cr sales in 3 years

FMCG firm Hamdard Laboratories is aiming to clock sales of Rs 1,000 crore in next three years on the back of growth from existing products, new launches and extension of its heritage brands as Rooh Afza and Safi.  

The over 100-year-old company is also planning to enter new segments such as cosmetics while it is looking to set up greenfield plant for its new products.  

Moreover, the company is planning to open ten wellness centres across the country, starting with Delhi.

"In the next three years, we intend to touch Rs 1,000 crore. We are ready for that. It is clear plan to be there by fiscal 2019-20," Hamdard Laboratories Chief Sales and Marketing Officer Mansoor Ali told PTI.  

He further said: "Primarily, the growth will be fuelled by our existing products and brand extensions."  

The company has a sales turnover of over Rs 600 crore and is growing above 20 per cent from last two years.  

Hamdard, as part of its image makeover and to attract the young generation, is planning to extend its brand Rooh Afza into 'ready-to-drink segment'.  

"We are trying to make the brand relevant to the younger generation by changing its image in terms of packaging and brand extension. In Rooh Afza, we will have more cool youth based aspirational product like ready-to-drink," said Ali adding that test launch would be in the third quarter.  
Read more here

ITC forays into chocolate segment with luxury brand 'Fabelle'

Indian conglomerate ITC will soon be expanding its super-premium chocolate segment with luxury brand Fabelle, which will be sold at the company's luxury hotels.
The manufacturing of the chocolates will be done at the company's unit in Bengaluru. The assorted chocolates will be sold at Rs 1,000 each on an average.
ITC is hoping to create a luxury chocolate market in the country after almost a decade of product development by the diversified company's food division.
Analysts believe that ITC, which has set up a sourcing network for ingredients, has hired international chefs and chocolatiers. Such an investment can't be only for one luxury range, they say.
It is part of ITC's strategy to go top-down in the FMCG business as the company also forayed into premium packaged ready-to-eat meals.
ITC has accelerated its expansion into the non-tobacco FMCG business, especially packaged food and personal care, to overcome the slowdown of its cigarette sales due to recurrent tax increases and the recent ruling to increase the size of statutory warnings on cigarette packets which has seen the company shut its plants for the second time in a month.
Read more here

Textile major Raymond forms new FMCG group for Home care

Textile major Raymond has carved out a fast moving consumer goods (FMCG) group to extend the eponymous apparel brand to over a dozen personal and home care products. The 90-year-old company already has JK Helene Curtis, which sells Park Avenue deodorants, and JK Ansell, the maker of Kama Sutra condoms, with a combined annual revenue of Rs 800 crore. The new division will house Raymond products, along with new brands spread across skin and hair care segments.  

The company has roped in ITC Foods COO Giriraj Bagri as president. Rajeev Bakshi, former MD of Metro Cash & Carry, Pepsi and Cadbury, will be an exofficio chairman to advise on the new segment.  

"Our vision is to be player of choice amongst the emerging and enterprising India for their daily, personal and home care needs. We are a premium lifestyle products group, committed to offer innovative products to the rising youth of India," said Gautam Hari Singhania, chairman of Raymond. 

Read more here