Tuesday, January 19, 2016

How Retailers Can Use Customer Experience Data

Consumers make an average of 83 trips to the supermarket per year, according to Consumer Reports. With 52 percent of consumers reporting to PricewaterhouseCoopers that they return to a grocery store based on the in-store experience, it’s important that retailers pay attention to what customers are saying, to build customer loyalty and retain business over time. Understanding what your customers are saying about your store, your employees and your products can help not only to optimize elements of your customer experience, but also to mitigate any risk of losing your customers to a competitor or even facing legal action.

Here are six ways customer experience data can help shed light on what is, and what isn’t, working for your customers.

1) Identify the Struggling Departments
2) Demonstrate the real value in promotions
3) Show product availability versus inventory
4) Motivate and engage staff members
5) Help avoid legal trouble – early
6) Responding to your community

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