Tuesday, January 12, 2016

Mobile conversion on the rise

Affiliate Window’s mobile traffic conversion rate rose to 4.56% in the last quarter of 2015, up from 3.78% during the same period the previous year, according to its latest quarterly report.

Other key findings include:
  • 47.5% of traffic across the network originated from a mobile device.
  • 39.6% of sales across the network originated from a mobile device.
  • 57,119 sales came through a mobile device each day.
  • 28,303 of these were through a smartphone.
  • 1,179 sales were generated through a smartphone each hour.
  • 870 clicks originated from a mobile device each minute.
  • 35.6% of revenue generated for advertisers originated from a mobile device in Q4 up from 31.3% in Q3 2015.
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