Tuesday, January 26, 2016

Retailers Deem Unified Commerce as Top Priority for 2016: BRP Survey

Although the majority of retailers recognize the need to create a holistic experience that transcends channels for connected consumers who increasingly have the ability to shop where, when and how they want from their mobile device, most attempts are falling short, so finds results of a new survey by Boston Retail Partners (BRP). 

Key findings of the BPR 2016 POS/Customer Engagement Survey – which offers insights into retailers’ current point of sale and customer engagement initiatives, priorities, and future trends as the physical and digital worlds converge within the store – include:

  • Creating a true unified commerce environment is the top priority – 85 percent of retailers indicated this was a top priority for 2016
  • Improving customer engagement and the customer experience is critical – 68 percent of retailers indicated this was a focus for the upcoming year
  • Retailers are still occupied with payment/data security – 38 percent of retailers stated this was a top priority

To download the complete 2016 POS/Customer Engagement Survey,visit: bostonretailpartners.com/2016-pos-survey/.  

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