Wednesday, February 17, 2016

FMCG E-Comm Trends for 2016



  • Tablets and Mobile shopping will outweigh desktop purchases, putting the focus on app optimisation and website performance
  • Product Content will become the differentiating factor for retailers and FMCG brands online
  • The Consumer is King in 2016
  • In-store shopping will go digital as retailers connect shoppers’ phones to their basket
  • Medium-sized retailers will be challenged on all sides when it comes to home delivery, as both global pure players and local stores look set to soar online
  • Personalisation is the name of the game for FMCG companies, as they work to engage with consumers online

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