Monday, February 1, 2016

One in five expect more than 50% of overall spend to be via mobile

People are increasingly comfortable using their mobile to shop online, with almost three quarters (69%) now browsing or buying this way, a 10% increase since 2013, according to new figures from BuzzCity. 

The main reasons people choose to chop via mobile are the variety of products available (18%), the experience of discovery (16%) and the speed of delivery (14%).

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