Tuesday, February 16, 2016

Top 5 Trends for CPGs in 2016

Similar to previous years, 2015 saw notable transitions in the consumer goods space, and companies should expect big changes in 2016 as well.  Growth in omnichannel retailing, the increasing influence  and importance of digital marketing and data analytics, a relentless focus on cost efficiency, and shifting consumer preferences will be major forces impacting the industry. Here are five key trends consumer packaged goods companies (CPGs) should expect in 2016:

Omnichannel expansion

Reallocation of marketing spend
Greater consumer focus through data insights
The growing influence of private equity
Healthier, more convenient products

Full article here


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