Mobile apps are the top go-to place to find coupons, says a new study. More than four of ten consumers (42.8 percent) search for coupons using a mobile app, followed by print and desktop.
The study from RetailMeNot, a digital offers marketplace and Placed, which connects ads to store visits, delivers an extensive analysis around consumer trends in couponing and the impact that mobile has had in changing the shopping planning process.
Key findings of “The State of Coupons and the Role of Mobile” report based on 10,843 consumer responses:
- Coupons remain the shopper’s primary savings method. More than 3 in 5 consumers actively seek out coupons in preference of other types of promotions.
- Coupon users plan ahead before redeeming. 85 percent look for coupons (non-grocery) prior to visiting a retailer.
- Shoppers’ identify their top 5 favorite shopping apps. In order of preference, the top shopping apps are Amazon, RetailMeNot, Walmart, Groupon and eBay.
“Coupons are no longer limited to Sunday circulars; however, coupons are still the number one incentive that consumers prefer,” said Marissa Tarleton, CMO, North America, RetailMeNot. “Mobile has made coupons an on-demand activity, with nearly half of consumers preferring to look for coupons via a mobile app, the number one choice for conducting searches. Retailers who embrace this change in consumer behavior to deliver offers at all stages of the planning process are poised to capture sales in the moment.”
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