Monday, May 30, 2016
Saturday, May 28, 2016
Digital still accounts for just a quarter of the total media market
India’s media market is growing robustly, according to eMarketer’s latest estimates of ad spending around the world. Total media ad spending in Asia-Pacific’s second-largest country is set to grow at double-digit rates through at least 2020—and those growth rates are even set to rise in the coming years.
This year, eMarketer estimates, advertisers in India will spend about $7.41 billion on paid placements in all media, up 11.3% over 2015 spending levels. By 2020, spending will hit $11.82 billion.
Most of that spending still goes toward traditional media—and will continue to do so throughout eMarketer’s forecast period. This year, just 12.6% of all ad spending will go toward digital. In 2017, digital ad spending in India will surpass $1 billion and will amount to 14.3% of total outlays. By 2020, the figure will be 20.2%.
And mobile, in turn, is an even tinier slice of the whole pie, at just 3.3% of total media ad spending this year. That translates to less than $250 million in ad spending—nothing to sneeze at, however, considering it represents a doubling of 2015 mobile internet ad spending investments in India.
Mobile is also a relatively small share of digital ad spending, but that’s changing quickly. This year, just over a quarter of digital ad spending will be mobile. By the end of eMarketer’s forecast period, that share will almost double, to 50.2%. At that point, just over 10% of all ad spending in India will go toward mobile placements.
Friday, May 27, 2016
Consumer products marketers are saturated in Big Data. It pours out in ever-increasing torrents from retail selling systems, marketing analytics, social media, search engines and mobile devices.
As an industry we’re well aware that Big Data is important, and pretty sure we know why, but we’re still figuring out how to make the most of it for the benefit of our consumers and our brands. Brand marketers want to leverage Big Data to improve performance at retail, connect with consumers more directly and effectively, and enhance the ability to differentiate ourselves from our competition. The effort is now underway in earnest.
A national survey of CPG marketers about their use of Big Data revealed the following:
- Nearly half (47%) are integrating new data sources to gain a better view of consumers.
- More than half (54%) are linking syndicated data with new data sources to improve promotions.
- Seven in ten (70%) have applied Big Data insights to sharpen promotion strategies.
- One in three (33%) have invested in Big Data technology, and another 17% plan to this year.
However, we are still seeking understanding about Big Data options and practices. Few companies have an enterprise Big Data strategy in place, and most are simply not ready with rationale, technology or the talent to put it to beneficial use:
- Two thirds (68%) are still determining the business case for Big Data
- Just 6% have deployed Big Data solutions in consumer marketing.
- Fewer than 10% have talent acquisition strategies that address Big Data opportunities.
- Only a third (35%) measure their Big Data program ROI.
Full article here
Thursday, May 26, 2016
Consumers across all generations check digital circulars
Promotions in weekly circulars can drive purchases at grocery stores, according to February 2016 research. In fact, more than a third of grocery buyers shop at a store frequently because of these offers.
Additionally, nearly a quarter of respondents said they shop at specific grocery stores almost always because of promotions. Only 3% of grocery buyers said they never do.
Shoppers continue to rely on circulars for their grocery buying needs. Indeed, checking circulars is the No. 1 digital grocery shopping activity, according to August 2015 research from The Retail Feedback Group.
While Gen Xers and boomers like checking digital circulars the most, millennials prefer building their grocery lists.
Orignal Article Here
Wednesday, May 25, 2016
Tuesday, May 24, 2016
Consumers handle a lot of their shopping activities on their mobile devices, and everyone knows that savvy consumers do their due diligence before handing over their cash. In fact, 72% of smartphone shoppers research an item before purchasing it, 70% check the price of an item and 60% use a store locator to find a store where they can buy their desired product of choice.
While smartphones are used often in mobile shopping, tablets used as well! In fact, 66% of tablet shoppers researched an item before purchasing it, followed by 57% of tablet shopper checking the price of an item. Fifty-one percent of tablet shoppers read a review of an item they purchased or plan to purchase.
So which factors are most important to consumers when they’re shopping on mobile?
Read full article at Nielsen