Consumers handle a lot of their shopping activities on their mobile devices, and everyone knows that savvy consumers do their due diligence before handing over their cash. In fact, 72% of smartphone shoppers research an item before purchasing it, 70% check the price of an item and 60% use a store locator to find a store where they can buy their desired product of choice.
While smartphones are used often in mobile shopping, tablets used as well! In fact, 66% of tablet shoppers researched an item before purchasing it, followed by 57% of tablet shopper checking the price of an item. Fifty-one percent of tablet shoppers read a review of an item they purchased or plan to purchase.
So which factors are most important to consumers when they’re shopping on mobile?
Read full article at Nielsen