Monday, May 16, 2016

Consumer conversions increase on mobile

A latest report highlighted some interesting ways consumers are now using mobile. Here are its top three stats:

  1. Search conversions on smartphones increased 10% year-on-year.
  2. Display conversions have grown 26%, clicks are up 13% and impressions have increased by 10% on smartphones.
  3. Social conversions will be 50% mobile by the end of the year.
With shopping on smartphones becoming the norm, investment in mobile-optimisation will also increase in 2017.


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