AaramShop in Media
Brand Engagement Center
Monday, May 16, 2016
Consumer conversions increase on mobile
A latest report highlighted some interesting ways consumers are now using mobile. Here are its top three stats:
Search conversions on smartphones increased 10% year-on-year.
Display conversions have grown 26%, clicks are up 13% and impressions have increased by 10% on smartphones.
Social conversions will be 50% mobile by the end of the year.
With shopping on smartphones becoming the norm, investment in mobile-optimisation will also increase in 2017.
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