Wednesday, May 25, 2016

Contextual insight in apps is the key to customer loyalty

A study by Forrester Consulting has found mobile apps that have greater personalisation and user context gain 15% more customer loyalty than those that don’t.

Weather, location data, and user recommendations are all factors that matter. 
Overall, a company that has a ‘great’ app as opposed to just a ‘good’ one is likely to earn five times more mobile commerce revenue.

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