Consumers across all generations check digital circulars
Promotions in weekly circulars can drive purchases at grocery stores, according to February 2016 research. In fact, more than a third of grocery buyers shop at a store frequently because of these offers.
Additionally, nearly a quarter of respondents said they shop at specific grocery stores almost always because of promotions. Only 3% of grocery buyers said they never do.
Shoppers continue to rely on circulars for their grocery buying needs. Indeed, checking circulars is the No. 1 digital grocery shopping activity, according to August 2015 research from The Retail Feedback Group.
While Gen Xers and boomers like checking digital circulars the most, millennials prefer building their grocery lists.
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