Let’s take a look at their mobile predictions for 2016.
1. Joined-up mobile experience 2. Virtual and augmented reality 3. Heightened security 4. The internet of things 5. Personalised retail 6. New approach to products 7. Mobile apps will impact TV viewing habits 8. The way people interact with mobile content will evolve 9. Better use of data to personalise content 10. Education revolution 11. App-only content in SERPs 12. App streaming 13. Video consumption will rise, which will impact on advertising 14. Artificial intelligence will improve