Sunday, May 15, 2016

Youngsters are twice as likely to share video ads

Research by tech company Unruly has found that 18-34 year olds are 112% more likely to share video ads compared to other age groups, with videos that have an emotional response being the most successful.
In a survey of 3,200 people, Unruly also discovered that 63% of millennials demand control over their videos - 93% are reported to have considered using an ad blocker.

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