Do digital marketing budgets in India reflect consumer behaviours?
With a population of over 1.3bn and rapidly rising income levels, India looks like an attractive market for Western brands.
Additionally, India has a large English-speaking population and uses many of the same websites and social networks as consumers in the West.
This make India sound like an ideal place for Western companies looking for growth.
Before jumping in, though, it is good to know a bit more about the country's media landscape and what the competition is like for ad space.
For example, how much time do people spend online in India? What offline media is most popular? And are there any channels which are overly crowded with advertising, or perhaps an opportunity to try an underused one?