Soon, consumers will be able to purchase
all Amul products through an online portal and mobile phone application. India's largest dairy brand - Amul is all set to roll out its exclusive e-commerce platform over the next two months.
In order to take its entire range of products, Gujarat Co-operative Milk Marketing Federation (GCCMMF), which markets milk and milk products under the Amul brand, has signed an agreement with Ahmedabad-based e-commerce solution provider firm - Infibeam Incorporation Ltd - to develop e-commerce and mobile platforms.
"With consumer preference shifting to e-commerce, our objective is also to sell our products online. Customers will now have the option to purchase our products through e-commerce portal as well as mobile app. All Amul products including fresh milk, curd, butter, cheese etc. will be sold through our exclusive e-commerce platform and delivered to our customers' door steps," said RS Sodhi, managing director, GCMMF.
Ahmedabad will be Amul's testing ground for online sales. GCCMMF plans to extend the facility to more cities subsequently. "We plan to start the service from Ahmedabad within the next two months," added a senior official of the dairy co-operative.
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