Homegrown FMCG firm Dabur has forayed into fizzy drinks market with the launch of a range of fruit juice-based aerated beverages as an extension of its brand 'Real'.
The new range named 'Real VOLO' will be available in two variants - Cranberry Blueberry and Grape-Blackcurrant in 250 ml cans priced at Rs 40, said Dabur India in a statement.
Commenting on the development, Mayank Kumar, Dabur India Category Head, Fruit Juices and Beverages, said: "We have been witnessing an increase in consumer demand for ready-to-drink beverages that are aerated but not unhealthy. With Real VOLO, we are meeting this consumer demand with a range of fizzy fruit drinks that retain the goodness of the fruits and come without the guilt of unhealthy consumption."
The range will have 20 to 25 per cent fruit juice content, Kumar added.
The company plans to extend this range in the coming months with the introduction of newer variants.
"With the launch of 'Real VOLO', we aim to not only extend brand Real to give our consumers more choices but also make the experience of consuming aerated beverages more enjoyable and nutritious," he added.
Real is a nearly 20-year-old brand of Dabur in fruit juice market.