Saturday, July 9, 2016

Digital Coupons ‘Cut Out’ Challenges Of Traditional Offer Redemption

Randy Malluk, VP Strategy & Analytics of RevTrax writes that "when it comes to driving and incenting consumer behavior, no promotional vehicle comes close to the power and value of a coupon. With the evolution of digital marketing, digital coupons have become the natural extension of their physical counterparts, supported by their value which allows marketers to better target consumers and utilize promotions budgets more efficiently. 

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