Saturday, July 9, 2016

FMCG cos bank on traditional retail to drive sales growth

With traditional retail growing faster than modern retail, fast moving consumer goods (FMCG) companies are focusing on traditional trade to drive sales. In FY15, traditional retail grew 12.9% to $539 billion, compared to FY14, while in the same period modern retail grew 11.6% to $48 billion.

Traditional retail has surpassed growth of modern retail for the first time in the last five years as FMCG companies are penetrating rural areas and are focusing on expanding in new markets for driving sales.

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