Monday, July 11, 2016

FMCG firms see spike in rural sales

Move comes at a time when rural areas have suffered consecutive years of drought and unseasonal weather 

If there was one lot happy with the Budget announcements on Monday, it was consumer goods companies. 

The rural and agriculture push is likely to drive sales of companies after two years of relatively subdued growth because of poor monsoon and distress. 

Fast-moving consumer goods (FMCG) sales in rural areas grew 10-11 per cent annually in the past two years, compared with 15-18 per cent growth earlier. The consumer durables and electronics segment was worst hit with rural sales growth coming to a standstill.Apart from improving credit and crop insurance to farmers, the government proposes to introduce new schemes for animal welfare, rural electrification, interest subvention and a unified e-platform for farmers. 

The highest-ever allocation for the rural employment scheme, MGNREGS, at Rs 38,500 crore tops such initiatives.Consumer goods companies get 30-50 per cent of sales from rural India, where demand has been hit by consecutive years of rain deficit. With more money in the hands of farmers, experts expect rural demand and consumption to go up.

Saugata Gupta, managing director & chief executive officer (CEO), Marico, maker of Saffola and Parachute coconut oil, said "The focus on broad-based growth with a thrust on rural, agriculture & farmer welfare augurs well for FMCG companies. Overall, the Budget attempts to drive an inclusive growth focusing on rural economy which is a positive for companies." 

 Via: Business Standard

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