State of Online Grocery Shopping India (SOGS) India focusses on, and highlights specific trends around the Indian Shoppers behaviour when they shop for groceries and daily essentials online. This series of blog will examine the transactions happening on the AaramShop platform and present the patterns of FMCG/CPG brands which are listed on AaramShop.
For the readers who might be reading this series for the 1st time, AaramShop is a hybrid retail platform that is completely focused on ensuring that the customers can shop for daily essentials & grocery brands from the comfort of their homes and have the orders delivered in a matter of hours. Aaramshop is available via a website and mobile app. Orders are serviced via a network of mom & pop stores across 100 cities in India.
We are going to cover the following in the report:
1) Top Selling categories
2) Top brands within a category
3) Path to purchase for each category
4) Interesting comparison between competing parameters
5) Profile of shoppers
If you have any specific question, do write to us.