When it comes to personalization, marketers may still be stuck on the basics. However, many agree that technology is making it much more straightforward to personalize at scale, according to September 2015 research.
According to June 2015 data from the CMO Council, higher response and engagement rates are the No. 1 reason to using personalized content. Senior marketers worldwide also said that timely and relevant interactions, greater customer affinity and more persuasive communication were also leading benefits.