- Tablets and Mobile shopping will outweigh desktop purchases, putting the focus on app optimisation and website performance
- Product Content will become the differentiating factor for retailers and FMCG brands online
- The Consumer is King in 2016
- In-store shopping will go digital as retailers connect shoppers’ phones to their basket
- Medium-sized retailers will be challenged on all sides when it comes to home delivery, as both global pure players and local stores look set to soar online
- Personalisation is the name of the game for FMCG companies, as they work to engage with consumers online
Wednesday, February 17, 2016
Tuesday, February 16, 2016
Similar to previous years, 2015 saw notable transitions in the consumer goods space, and companies should expect big changes in 2016 as well. Growth in omnichannel retailing, the increasing influence and importance of digital marketing and data analytics, a relentless focus on cost efficiency, and shifting consumer preferences will be major forces impacting the industry. Here are five key trends consumer packaged goods companies (CPGs) should expect in 2016:
Reallocation of marketing spend
Greater consumer focus through data insights
The growing influence of private equity
Healthier, more convenient products
Full article here
Wednesday, February 10, 2016
Category management is in the crosshairs of the retail food industry.
A new study by the Food Marketing Institute (FMI), Deloitte Consulting LLC, and Winston Weber Associates claims the traditional process is stagnant. The good news is that a roadmap to a more insightful shopper-centric way of doing business is accessible in today’s market. The collaborative business planning study suggests that the biggest shortcomings of category management relate to being too product-focused and too narrow in approach.
“Similar to the ambitions of the 1995 Efficient Consumer Response initiative, our analysis in Shopper-Centric Retailing recommends a culture change that challenges our comfort levels and bucks current trends in category management,” said Mark Baum, FMI’s chief collaboration officer. “We are calling for an industry transformation to adapt to today’s new consumer.”
The study found that 100 percent of retail and consumer packaged goods respondents believed some degree of change is required; a quarter of respondents believed that nothing less than an entire redefinition and transformation is necessary. Conversely, 85 percent of retailers have made either “no change” or “moderate change” to the initially-prescribed eight-step category management process.
Full Article here