Saturday, July 30, 2016

SOGS 2016: What shoppers buy when they order Cereals & Breakfast

Today we are looking at what women are most likely to buy when they buy Cereals & Breakfast products listed at aaramshop

Path of Purchase: Breakfast & Cereals

Keep watching this blog for more such updates. If you have any specific query or looking for more information please write to us.

AaramCoupon - an infographic.


Friday, July 29, 2016

SOGS 2016: 3 out of 5 items sold with Spices was personal care products

Today we are looking at what shoppers are most likely to buy when they buy Spices & Masalas products listed at aaramshop

Path of Purchase: Masala & Spices




Keep watching this blog for more such updates. If you have any specific query or looking for more information please write to us.

Hindustan Unilever to launch baby care products under Dove brand

Hindustan Unilever (HUL) plans to launch a range of baby care products under its Dove brand in the next few months to challenge the dominance of Johnson & Johnson in the Rs 4,000-crore market, two officials privy with the development said.  



"Several of these products will directly compete with Johnson & Johnson (J&J) and will be their (J&J's) first serious competition in the country," one of them said. HUL's decision is part of a strategy to expand Dove that transformed itself from being just a bathing bar in 1993 to shampoo, deodorants, lotions, body and face wash last decade, the officials said.  

A company spokesperson said, as a policy, it does not comment on market speculations.  

Research agency Euromonitor expects demand for baby and child-specific products to remain high due to a host of factors, including rising disposable incomes, the increasing number of nuclear families in urban centres, rising awareness of baby products, and the expected rapid growth of modern retailers.  


Experts feel the baby personal products category has huge potential as it largely remains under-penetrated despite an estimated 26 million children born every year in the country. "India is under-branded in the baby care category despite high potential and birth rates. There has been low level of innovation and product introductions too," said Devendra Chawla, president, FMCG and brands, at Future Group.  

Read more here

Thursday, July 28, 2016

SOGS 2016: 41% women buy Body cream, lotions & other skin care products while buying Baby Care products

Today we are looking at what shoppers are most likely to buy when they buy baby care products listed at aaramshop

Path of Purchase: Baby care category


Keep watching this blog for more such updates. If you have any specific query or looking for more information please write to us.

Wednesday, July 27, 2016

SOGS 2016: 28% Shoppers buy Snacks with House Hold Cleaning products

Today we are looking at what shoppers are most likely to buy when they buy House Hold cleaning products products listed at aaramshop

Path of Purchase: Household & Cleaning products





Keep watching this blog for more such updates. If you have any specific query or looking for more information please write to us.

ITC to expand Sunfeast Yippee into the atta-based variant

ITC is soon going to expand its Sunfeast Yippee! brand of instant noodles into the atta-based variant and will create a complete portfolio of such products including a multigrain one to build a heath quotient for a category which recently was shrouded in controversy regarding product safety.



The move is also aimed at accelerating the brand to attain the Rs 1,000 crore sales mark this fiscal, two senior industry officials said. This is also in line with ITC chairman YC Deveshwar's plans to focus on health and nutritious food products. The officials said ITC will launch atta noodles next month, which will be priced at around 20 per cent premium taking the competition straight to market leader Nestle's Maggi which recently relaunched the atta variant and Patanjali.

As per last publicly available data, ITC is the second largest brand in instant noodles with around 33-34 per cent market share having gained ground when Maggi was off-the-shelves for few months last year due to a temporary ban by the nation's food regulator. After its relaunch, Maggi continues to dominate more than half of the Rs 2,000 crore instant noodles market.

Tuesday, July 26, 2016

SOGS 2016: 39% shoppers bought Skin Care products while order Laundry Supplies

Today we are looking at what women are most likely to buy when they buy Laundry products listed at aaramshop

Path of Purchase: Laundry Supplies category






Keep watching this blog for more such updates. If you have any specific query or looking for more information please write to us.

Monday, July 25, 2016

SOGS 2016: Only 26% women buy Skin Care products while ordering Hair care products

Today we are looking at what shoppers are most likely to buy when they buy Hair Care products listed at aaramshop

Path of Purchase: Hair Care category



Keep watching this blog for more such updates. If you have any specific query or looking for more information please write to us.


Global Fast-Moving Consumer Goods Packaging Market 2016-2020

Fast-moving consumer goods are manufactured and purchased to satisfy consumer requirements in segments such as food, beverages, pharmaceuticals, cosmetics, and household products. Food products, beverages, and pharmaceuticals need durable packaging to prevent any spoilage or contamination.


FMCG includes non-durable, consumable goods such as soft drinks, toiletries, over-the-counter drugs, and processed foods. These products have a short shelf life because of high consumer demand and rapid deterioration of these products.. 


Other goods like alcohol, toiletries, pre-packaged foods, soft drinks, and cleaning products have high turnover rates. FMCG products are usually purchased through loyalty or from impulsivity; decisions are made often because of brand recognition or price reductions. So it is an industry that is heavily supported through advertisements and promotional events by the manufacturers. Vendors are exploring new outlets and sales locations while traditional retailers have introduced private label brands to capture additional profits.

Technavio's analysts forecast the global FMCG packaging market to grow at a CAGR of 4.4% during the period 2016-2020.


Read more here

Opportunities and Threats to the FMCG Industry in 2021: A Global Executives Survey

Managing rising ingredient costs and the costs of complying with legislative changes will be key to success for FMCG companies over the next five years. Concerns surrounding lifestyle diseases and pollution are increasing among consumers, which stands as an opportunity for companies to maneuver their product positioning strategies for 2021. Furthermore, the majority of executives agree that fresh, natural, and pure marketing claims will remain tried and tested methods for attracting customers.




Key Findings
- Over the next five years, 50% of respondents expect new legislation and regulations will have a moderate impact on their business

- Lifestyle diseases and pollution will be more important concerns for consumers

- Overall, 40% of respondents either agree or strongly agree that there is space in FMCG market to invest in healthy or 'better-for-you' products

- Fresh and Local will be the optimum product positioning for the next five years

- Social media and video sharing websites will be the popular advertising channels for FMCG companies over the next five years


Read more here

Sunday, July 24, 2016

SOGS 2016: What men also buy when they buy Shaving Products

Today we are looking at what men are most likely to buy when they are buying shaving products online

Path of Purchase: Shaving Products Category



What most men are buying:

Personal grooming products including Skin Care, Hair Care & Soaps
Food products including various snacks & cereals



Keep watching this 
blog for more such updates. If you have any specific query or looking for more information please write to us.



Local Brands Command 60% of Global FMCG Shopper Choices

  • Local and regional FMCG brands account for 46 per cent of total FMCG spend in 2015 and over half of FMCG market growth (58%) is driven by local brands
  • Growth not over for global brands: strong performers in the ranking include Colgate (adding the most shoppers to its portfolio), Lifebuoy, Lay’s and Dove 
  • Sunsilk continues to shine, particularly in emerging markets
  • Coke remains the world’s most chosen brand
  • Colgate is the only brand in the ranking with a global penetration over 50%

Local brands are closing in on their multinational competitors, growing value at nearly twice the rate of global brands for the third year running.
This is the key finding of the latest Kantar Worldpanel Brand Footprint report, which today launches its annual Top 50 ranking of the world’s most chosen FMCG brands.
Analysing one billion households across 44 countries in five continents and 300 billion shopper decisions, the study used its proprietary metric – Consumer Reach Points (CRPs) – to discover how many times a brand was chosen by consumers over the course of one year.
Local brands continue to outpace the market: while the total value of FMCG grew by 4.7 per cent in 2015, local players grew by 6.2 per cent. By comparison, global brands grew by 3.4 per cent. Particularly strong in the food and beverage categories, brand choices are dominated by local players in terms of both the number of brands available as well as in the number of times they are chosen. 
Local brands are especially prevalent in Asia, Latin America and also parts of Europe including Spain. Most notable is China – where local brands comprise 75 per cent of shopper decisions followed by Indonesia (61 per cent) and India (57 per cent). The three best performing local brands of 2015 are Chinese natives: Yili, Mengnui and Bright.
Despite this shift, growth is not over for global brands. Within the top 10 brands alone, Lifebuoy, Lay’s and Dove all managed to not only grow CRP, but also move at least one place up the ranking.
The key opportunity area for multinationals is ecommerce, the fastest growing channel, where they currently dominate.
Read more here

Saturday, July 23, 2016

In-home sampling drives acquisition, brand awareness and sales

Whistl offers a unique 'opt-in' in-home sampling format which ensures less wastage by only distributing sample products to consumers who have 'opted-in' to the campaign.
On day one of a campaign branded bags are distributed across target audience households with the 'opt-in' solution. Consumers are invited to leave the bag outside their homes the following morning to participate in the campaign. On day two, all households are checked and sample products are placed where consumers have opted in.
Allowing consumers to trial products in their home environment can produce a strong and sustained uplift in sales and a halo effect across other product ranges. In-home sampling also creates positive brand engagement often resulting in positive social media impact.
Using the Whistl Home Network, dedicated to doordrop media, you can target relevant audiences within a universe of 20 million households.


Read more here

McCann wins global ad account for RB cleaning brand Dettol

McCann already handled Dettol in India, but it succeeds Havas Worldwide in all other markets. Dettol and Lysol are different brand names for the same product family, depending on the market.
RB said that over the last two years, McCann had developed a "powerful" campaign for the brand in India, which had contributed to strong growth in penetration and market share.
The Dettol brand is also performing strongly in the UK. It was worth £71m in UK sales in the year to 10 October 2015 and overtook P&G’s Flash as the biggest surface cleaning brand on the market (Nielsen).
"Dettol and Lysol are iconic brands and the quality of the strategic thinking and creativity we have seen from McCann has been outstanding," said RB executive vice-president global category development, Roberto Funari.
There is some consolation for Havas, however: RB also announced that the group would work as its lead strategic and creative partner for new strategic initiatives.



Read more here

Friday, July 22, 2016

Unilever buys men's grooming brand Dollar Shave Club



Unilever Plc said it has agreed to buy U.S.-based men's grooming brand Dollar Shave Club in a deal that would expand the consumer goods group's catalogue of personal care products.

Financial terms of the deal were not disclosed.

However, Fortune reported citing sources that Unilever is paying $1 billion in cash for the Venice, California-based company.

Dollar Shave Club's turnover is expected to grow to over $200 million in 2016 from $152 million last year, according to a statement from Unilever on Tuesday.

Unilever declined to comment on the report while Dollar Shave Club could not be reached outside regular market hours.

Dollar Shave Club founder Michael Dublin will continue to be the chief executive of the company after the deal that is expected to close in the third quarter of 2016.

The Anglo-Dutch maker of personal care products such as Axe, Dove, and Pond's, is one of the biggest companies in its sector worldwide and competes with other giants like Procter & Gamble Co and Colgate-Palmolive Co.

In December, P&G-owned razor brand Gillette filed a patent infringement lawsuit against Dollar Shave.

Source: www.economictimes.com 

Dabur forays into fizzy drinks with 'Real VOLO'


Homegrown FMCG firm Dabur has forayed into fizzy drinks market with the launch of a range of fruit juice-based aerated beverages as an extension of its brand 'Real'.

The new range named 'Real VOLO' will be available in two variants - Cranberry Blueberry and Grape-Blackcurrant in 250 ml cans priced at Rs 40, said Dabur India in a statement.


Commenting on the development, Mayank Kumar, Dabur India Category Head, Fruit Juices and Beverages, said: "We have been witnessing an increase in consumer demand for ready-to-drink beverages that are aerated but not unhealthy. With Real VOLO, we are meeting this consumer demand with a range of fizzy fruit drinks that retain the goodness of the fruits and come without the guilt of unhealthy consumption."

The range will have 20 to 25 per cent fruit juice content, Kumar added.

The company plans to extend this range in the coming months with the introduction of newer variants.

"With the launch of 'Real VOLO', we aim to not only extend brand Real to give our consumers more choices but also make the experience of consuming aerated beverages more enjoyable and nutritious," he added.

Real is a nearly 20-year-old brand of Dabur in fruit juice market.

Source: www.economictimes.com 

HUL plans to exit JV with Kimberly-Clark


FMCG major HULBSE 0.36 % plans to exit its 21-year-old joint venture Kimberly-Clark Lever Pvt Ltd (KCLL), which is into baby and feminine care business through its brand Huggies and Kotex.  

HUL, which had formed the 50:50 JV with US-based Kimberly -Clark Cooperation (KCC) in 1995, said the decision to divest its stake in the partnership is part of the company's objective to focus on its core business.  

The board of the company, in its meeting held today, approved "company's intention to divest its shareholding in KCIL to its JV partner Kimberly-Clark Cooperation (KCC)," HUL said in a BSE filing.  


"The above decision is in line with HUL's objective to focus on its core business. KCC remains committed to building the business for the long term in India and growing in its core categories," it added.  

The company further added: "Over the next several months HUL and KCC will work together to define the terms and the future operating model for the business. In the interim, both parties are committed to ensuring that the business operations continue as usual and the transition is smooth." 

Read more here

Thursday, July 21, 2016

Hamdard eyes 1000 cr sales in 3 years


FMCG firm Hamdard Laboratories is aiming to clock sales of Rs 1,000 crore in next three years on the back of growth from existing products, new launches and extension of its heritage brands as Rooh Afza and Safi.  

The over 100-year-old company is also planning to enter new segments such as cosmetics while it is looking to set up greenfield plant for its new products.  


Moreover, the company is planning to open ten wellness centres across the country, starting with Delhi.



"In the next three years, we intend to touch Rs 1,000 crore. We are ready for that. It is clear plan to be there by fiscal 2019-20," Hamdard Laboratories Chief Sales and Marketing Officer Mansoor Ali told PTI.  

He further said: "Primarily, the growth will be fuelled by our existing products and brand extensions."  

The company has a sales turnover of over Rs 600 crore and is growing above 20 per cent from last two years.  


Hamdard, as part of its image makeover and to attract the young generation, is planning to extend its brand Rooh Afza into 'ready-to-drink segment'.  

"We are trying to make the brand relevant to the younger generation by changing its image in terms of packaging and brand extension. In Rooh Afza, we will have more cool youth based aspirational product like ready-to-drink," said Ali adding that test launch would be in the third quarter.  
Read more here

ITC forays into chocolate segment with luxury brand 'Fabelle'

Indian conglomerate ITC will soon be expanding its super-premium chocolate segment with luxury brand Fabelle, which will be sold at the company's luxury hotels.
The manufacturing of the chocolates will be done at the company's unit in Bengaluru. The assorted chocolates will be sold at Rs 1,000 each on an average.
ITC is hoping to create a luxury chocolate market in the country after almost a decade of product development by the diversified company's food division.
Analysts believe that ITC, which has set up a sourcing network for ingredients, has hired international chefs and chocolatiers. Such an investment can't be only for one luxury range, they say.
It is part of ITC's strategy to go top-down in the FMCG business as the company also forayed into premium packaged ready-to-eat meals.
ITC has accelerated its expansion into the non-tobacco FMCG business, especially packaged food and personal care, to overcome the slowdown of its cigarette sales due to recurrent tax increases and the recent ruling to increase the size of statutory warnings on cigarette packets which has seen the company shut its plants for the second time in a month.
Read more here

Textile major Raymond forms new FMCG group for Home care

Textile major Raymond has carved out a fast moving consumer goods (FMCG) group to extend the eponymous apparel brand to over a dozen personal and home care products. The 90-year-old company already has JK Helene Curtis, which sells Park Avenue deodorants, and JK Ansell, the maker of Kama Sutra condoms, with a combined annual revenue of Rs 800 crore. The new division will house Raymond products, along with new brands spread across skin and hair care segments.  



The company has roped in ITC Foods COO Giriraj Bagri as president. Rajeev Bakshi, former MD of Metro Cash & Carry, Pepsi and Cadbury, will be an exofficio chairman to advise on the new segment.  

"Our vision is to be player of choice amongst the emerging and enterprising India for their daily, personal and home care needs. We are a premium lifestyle products group, committed to offer innovative products to the rising youth of India," said Gautam Hari Singhania, chairman of Raymond. 



Read more here



Tuesday, July 19, 2016

SOGS 2016: What women also buy when they buy makeup

Today we are looking at what women are most likely to buy when they buy makeup products listed at aaramshop

Path of Purchase: Make Up category


About this data: 

1) Most of the women purchase personal care products while ordering makeup
2) Few women (21%) also ordered edible oils 

Keep watching this blog for more such updates. If you have any specific query or looking for more information please write to us.

Monday, July 18, 2016

SOGS 2016: Analysing Path to purchase

Continuing with the series, here are some interesting charts which will show what shoppers typically purchase when they purchase products from a particular category. This data is basis sales happening at AaramShop over a specific period of time.

Path to Purchase: Edible Oils


 What this shows us: 

1) Women are buying more into this category
2) When they are buying Food Products, they are more likely to buy personal grooming products aswell.

Keep watching this blog for more such updates. If you have any specific query or looking for more information please write to us.


Exploit these 10 trends to drive CPG growth in 2016

Conservative spending behaviors that made 2015 a challenging year for consumer packaged goods companies will remain intact for 2016, according to IRI, but there will be pockets of growth available to those who capitalize on 10 trends.
IRI is out with the latest installment of its Times & Trends report series, “Taking Stock of CPG Past and Future: Gear Up Now for a Year of Growth,” in which the company analyzes the lessons learned in 2015 and provides insight into several key trends that will drive growth in 2016.
Driving growth continued to be a challenge for the consumer packaged goods (CPG) industry in 2015. Manufacturers and retailers had to deal with the ebbs and flows of the economy and its impact on consumer spending as well as the increased demands of digital-savvy shoppers.
“We are taking a hard look at the peaks and valleys of 2015 and using these learnings to make a new plan for the coming year,” said Susan Viamari, IRI’s vice president of thought leadership. “We’re offering up insights into several trends that will provide growth opportunities for 2016 and beyond and are taking a deep dive into the three trends that we think will make a big impact.”
The CPG industry has been searching for growth for the past several years due to the challenging economy and conservative shopper spending. Last year, volume sales continued to slide and dollar sales growth was fed largely by inflationary pricing trends. When looking across channels, mass merchandisers and supercenters posted sharper-than-average declines and the club channel showed some resilience. The grocery and drug channels held volume flat, outperforming the industry average of negative 1.7%, according to IRI. Private label share of overall CPG spending changed very little during 2015 and remained relatively flat at the store level.
Read more here

Mother's Recipe plans frozen food foray, eyes Rs 500 crore revenue


Pune-based packaged foods brand Mother's Recipe, which is eyeing a turnover of Rs 500 crore by 2018-19, is planning to enter the frozen food category in the next two years.

It clocked a revenue of over Rs 200 crore in 2014-15, while the estimated turnover for 2015-16 is Rs 250 crore.



"For financial year 2016-17 also we are expecting a 25 per cent growth. In the next 3 years we are looking at Rs 500 crore turnover," Desai Brothers - Food Division (Mother's Recipe) Vice President - Marketing and Sales, P Rajan Mathews, told PTI here.

The brand, which has a portfolio of pickles, ready-to-cook mix and cooking pastes, among others, is planning to foray into the frozen food category and will set up a dedicated unit in Gujarat.


"Frozen food is something we will see tremendous growth in. Two years down the line, we have plans of setting up a frozen unit for exports and domestic market.

"We are looking at frozen vegetables and frozen vegetarian snacks. Frozen vegetarian snacks is growing at 21-22 per cent CAGR and that is one of the segments which will grow. The only lacuna is cold chain, which has to be developed," he said, without divulging the financial details.

The global frozen food market is estimated to reach USD 306 billion by 2020, according to Allied Market Research.

Read more here

Friday, July 15, 2016

ITC to invest Rs 4,000 cr to set up 9 plants

FMCG major ITC will invest Rs 4,000 crore over the next 2-3 years to set up 8-9 factories across the country for manufacturing of food products. 


"We plan to put 8-9 massive factories over the next 2-3 years and we will invest about Rs 4,000 crore to manufacture products across different categories we operate in," ITC Foods CEO V L Rajesh told PTI on June 28. ITC's branded packaged foods division grew by around 11 per cent to clock a turnover of Rs 7,097.49 crore in 2015-16. 

Food is the second largest business for ITC after cigarettes. 

The company, which recently expanded its new Sunfeast Farmlite biscuits portfolio catering to health conscious consumers, is looking at tapping this fast growing consumer segment. 

"Health segment of the biscuit market is about one per cent of industry right now but it is growing the fastest. Key approach is to have a full portfolio across segments. We will make a big play in this segment for sure," Rajesh said. He further said: "Our claims on health benefits are validated by our labs and research centre in Bengaluru. We recently launched sugar release control Aashirvaad Atta for people who have sugar issues. We back our claims with science." Sunfeast Farmlite biscuits also has multiple variants in the Oats range, Oats with Almonds, Oats with Raisins and Oats with Chocolate. 


The company entered into the dairy segment with Ghee in October last year and launched dairy whitener in North East this month.

Read more here

Thursday, July 14, 2016

FMCG industry steps up its digital game in 2016

The FMCG sector paints a positive picture for the upcoming year. The industry is expected to grow to a size of $103.7 billion in the year 2020, reports India Brand Equity Foundation (IBEF). Rises in income levels of the working class, and favorable demographics, will lead to increased consumption and can lead to the above stated result.


Another large driver is the rural FMCG market, which is expected to grow at CAGR 18.1 percent. Rural India is catching up fast as income levels rise. IBEF reports that the total Indian rural income is projected to reach USD 1.8 trillion by 2018.

“This is one of the best times for technology to make a difference to the FMCG sector. For instance, in terms of distribution, growth and improvement has been underpinned by technology. Be it in terms of supply chain analytics or use of mobility to gain faster access to consumer data,” says Asheesh Malhotra, partner, IT Advisory Practice, EY.
Another catalyst accelerating the growth of the sector is digitization. If you look at things from the consumer’s standpoint, consumerization happened mainly because digitization gave it a huge thrust. “E-commerce puts consumer at an advantageous position. Companies have done better targeting of their user sets in 2015, which has given them an opportunity to grow,” says Malhotra.
Other initiatives FMCG players are taking on for FY16-17 are improved digital marketing techniques and using advanced tools to analyze consumer’s consumption patterns better. All this is again underpinned by the strategic use of technology.
Read more here

Biscuits losing space in cookie jar

The Indian biscuit market is proving to be one tough cookie for evergreen products such as Marie and salt and non-salt crackers. While sales of these popular categories are sliding, cookies have emerged as the largest and fastest growing category.



In 2015-16, the cookie segment, which includes brands such as Mondelez's Bournvita biscuits, Britannia's Good Day and ITC's Delishus, contributed 30% to the overall market and grew by more than 13% over the previous year. In contrast, Marie witnessed growth of 7.9% in the same period compared to 11.9% in 2014-15, while salt crackers declined 3.3% in 2015-16 compared to a growth rate of 3.2% in 2014-15, according to market research firm Nielsen.

"The cookie segment is growing because most people in India see biscuits as a nutritional supplement," said Arvind Singhal, founder of retail consultancy Technopak. "Apart from having biscuits with tea in the morning, they also use it as a snack at different times during the day. This is the single most important reason why Parle-G glucose biscuits has become the largest biscuit brand in the country."

While Parle-G is the dominant player with over 12% market share in the Rs 25,000-crore domestic biscuit market, Good Day - which falls in the cookie category - is the second largest player with around 9% market share. Mondelez, maker of Cadbury chocolates and Oreo cookies, is betting big on the market that is growing by over 7% year-on-year. It recently launched Bournvita biscuits in the cookie category.



Read more here

Amul planning mobile app, e-commerce portal


Soon, consumers will be able to purchase 

all Amul products through an online portal and mobile phone application. India's largest dairy brand - Amul is all set to roll out its exclusive e-commerce platform over the next two months.



In order to take its entire range of products, Gujarat Co-operative Milk Marketing Federation (GCCMMF), which markets milk and milk products under the Amul brand, has signed an agreement with Ahmedabad-based e-commerce solution provider firm - Infibeam Incorporation Ltd - to develop e-commerce and mobile platforms.

"With consumer preference shifting to e-commerce, our objective is also to sell our products online. Customers will now have the option to purchase our products through e-commerce portal as well as mobile app. All Amul products including fresh milk, curd, butter, cheese etc. will be sold through our exclusive e-commerce platform and delivered to our customers' door steps," said RS Sodhi, managing director, GCMMF.

Ahmedabad will be Amul's testing ground for online sales. GCCMMF plans to extend the facility to more cities subsequently. "We plan to start the service from Ahmedabad within the next two months," added a senior official of the dairy co-operative.


Read more here