Dabur launched a tastier version of its popular Chyawanprash which was targeted at kids. This Chocolate Chyawanprash was aimed at kid between the age of 5 to 15 years.
AaramShop devised a custom AaramTrials program for this product using its network of general trade outlets across 3 cities.
Digital coupons were pushed across the catchment areas of these retailers and free trial pack were distributed upon successful redemptions.
Entire program was tech enabled and trackable to the brand via a real time dashboard.
Entire program details are available as a case study here.