Thursday, March 9, 2017

Shoppers are migrating to Digital Coupons over FSIs

Shoppers are showing increasing preference for digital promotions, says a new study. Analysis of 2016 coupon activity by Inmar reveals an ongoing “promotional transposition” with paperless, digital coupons beginning to overtake traditional paper coupons in popularity.

Inmar's analysis shows that, among the more than 2.2 billion coupons redeemed by shoppers last year, the share of redemption captured by offers that shoppers load directly to their retailer loyalty accounts (Load-to-Card) grew 20 percent between 2015 and 2016. In comparison, share of redemption for paper coupons found in the Sunday newspaper (Free-Standing Inserts) fell 10 percent over the same period.

Our take:

Younger shoppers with changed lifestyles are more used to mobile applications and are more comfortable towards digital coupons. AaramShop believes and understands this trend and enables the FMCG / CPG Brands to create, distribute & redeem digital coupons via the network of General Trade outlets across 100 cities in India. Having implemented several innovative programs AaramShop has pioneered digital coupons and their redemption.

Excerpts from Original article here