Thursday, April 27, 2017

Attention Brand Managers!! Is there a Price to your Free Sample?

Trial generation through sampling is a widely employed strategy in FMCG industry. Though numerous factors contribute to the success of your sampling campaigns, have you ever wondered whether customers pay any attention to the MRP or perceived price of such free samples or in other words, is there a correlation between the sample price and the performance of a sampling initiative? We know price does sound like one of those remote variables with little or no consequence,  but here's something interesting we found.